I agree.
However, this is in Norway, same internet but different jurisdiction. The ISP for the offending IP is not required to disclose anything, so as long as it can be blocked I won't waste time trying to get them to recognize the problem in the way it is f.example in the US. Telenor is not widely known as the most customer-friendly company out there. There are means and ways to deal with situations like this though.
We're talking about a runaway fan of one of the interactive TV hostesses depicted on the site, his IP is blocked and he'll have to wait for his renewal, often getting the same IP which will still be blocked, or he'll have to take his laptop out for a spin and piggyback on someone elses wifi which will be much slower than his own fiber line. If he's an advanced user he may use proxies at other IP's. I concider the problem solved for now, allthough it's not an ideal solution.
I'm guessing it's possible to make a script to block mass downloaders IP's automatically, locking down the actual media folderstructure. Making it inaccessible while still being able to see the site in general. I wonder if that would be somewhat frustrating, for a runaway fan that is. ;)