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Google Gadgets Advertising (1 post)

  1. honewatson
    Member
    Posted 15 years ago #

    Has anyone looked into the new Google Gadgets Advertising program?

    This seems like it could be a great addition for mu.wordpress blogs.

    From Niall Kennedy's Blog:

    Advertisers will produce a Google Gadget in standard IAB unit sizes for distribution across the Google network at CPC or CPM billing rates.

    Google will bolster its current Google Analytics package to support better tracking paid and free widget campaigns in this sub-page and asynchronous pageload environment.

    By the end of 2007 Google will offer its traditional text link advertising, display advertising, and interactive gadgets to its huge network of advertisers.

    AdSense publishers can select the interactive marketing unit that best suits their need, and the Google bidding system can select the most profitable ad content.

    The advertising content can behave like a miniature application, integrating tabs, updating its content on-the-fly using web feeds and other data protocols, and creating small interactive experiences across the web.

    Google Gadget advertisements will benefit from the same contextual analysis, click-through rate, and other measures of interactivity and success already measured by the Google system.

    http://www.niallkennedy.com/blog/archives/2007/05/google-gadgets.html

About this Topic

  • Started 15 years ago by honewatson